Sales

Learn the real CPG playbook for raising prices without killing off velocity. Discover how to communicate price hikes to retailers, understand buyer tolerances, and use smart promotions to maintain sales momentum.

A practical guide to omnichannel strategy for emerging CPG food brands under $5M in revenue, by experienced founder Leila.

Compare selling direct vs using a distributor like UNFI or KeHE. We break down margin, staffing, cost of goods, and when it's time to switch.

Read expert strategies from CPG entrepreneur Leila on how to stay on shelf and grow product velocity in the first 90 days after getting into retail stores.

Sam discusses how to think about using a distributor for your CPG brand. Explore the pros and cons of distributors vs. brokers vs. inside sales, and get a simple checklist to guide your decision.