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CPG Distribution 101 - Guide for Early-Stage Founders

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A beginner's guide to CPG distribution. Learn how to ship your product, understand logistics options, and know when to bring in distributors.

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Should I Go With a Distributor or Sell Direct? And What’s the Real Break-Even Point Where It Makes Sense to Switch?

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Compare selling direct vs using a distributor like UNFI or KeHE. We break down margin, staffing, cost of goods, and when it's time to switch.

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When to Use a Distributor: A Guide for CPG Brands

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Sam discusses how to think about using a distributor for your CPG brand. Explore the pros and cons of distributors vs. brokers vs. inside sales, and get a simple checklist to guide your decision.

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